Saturn Corporation Company Causes of Challenges Essay

Saturn Corporation Company Causes of Challenges - Essay Example According to a study conducted by J.D. Power & Associates 42 percent of the customers would not even consider GM car. Saturn’s mission was to compete with big rivals like Honda, Toyota and Nissan in small cars’ market. Since its foundation, Saturn has undergone through many ups and downs such as being ranked third in new-car buyer satisfaction preceded by Lexus and Infiniti. It also left behind Hyundai, Subaru, Volkswagen and Mitsubishi with 2.1 percent share in US auto market. Many Saturn dealers sold demonstration models due to the high number of buyers and ended with advance production orders in 1991. Saturn also faced great difficulties in meeting production requirements at the same time, because it could not afford to compromise on quality. Despite Saturn was equipped with latest technological resources and manufacturing methods it greatly inclined towards serious labour dependency, because it was thought a key to productivity and quality measures. A matchless partnership between United Auto Workers (UAW) and GM in the auto industry decided to work side by side for the success of Saturn. Every employee at the Saturn was extensively trained to work with teams and to monitor costs. The overall plant’s design was one of the strategic steps towards Saturn’s attainment targets. It truly reflected people oriented philosophy. Marketing tactics were proved to be revolutionary in Saturn’s success because Saturn’s every decision was made after consultation with marketing agencies and dealers. With the help of Hal Riney & Partners (official ad agency) and Saturn’s dealers' company decided to name all sales outlets as â€Å"Saturn of (Geographic Location)† to emphasise on company’s name, this contributed Saturn’s recognition at the global scale. Employees at Saturn were found emotionally attached to the company; therefore Riney took great advantage for Saturn’s promotion from internal sources as well. A documentary made by Riney for advertisement campaign showed how workers were sensitively attached with Saturn.

Policy recommendations in counter-terrorism Essay

Policy recommendations in counter-terrorism - Essay Example Second, all terrorists are treated as criminals (Global Focus 2010). Third, the United States can and does apply considerable political, economic, and military pressure on the states that are known to be supporting terrorism (Global Focus 2010). Based on these principles are the four rules on which U.S. counter-terrorism strategy currently builds. First, there should be no concessions or deals made with terrorists (Global Focus 2010). U.S. government will never make any concessions or deals with the foreign terrorists taking American hostages. Second, the U.S. will always seek to bring terrorists to justice for the crimes they have committed (Global Focus 2010). No matter how long it takes, America will track down, catch, and convict all terrorists who have ever attacked the American state, an American citizen, or their interests (Global Focus 2010). Third, the United States works hard to force the states that sponsor terrorists to change their attitudes and behaviors (Global Focus 2 010). Fourth, the U.S. believes that it can bolster its allies to work individually or cooperatively against terrorists (Global Focus 2010). Needless to say, the current counter-terrorism strategy demands huge financial and intellectual investments. Simultaneously, while President Obama claims his counter-terrorism strategy to rely on cooperation, collaboration, and resilience, the scope of violence and military efforts applied against domestic and international terrorism cannot be ignored (Obama 2011). These are not the only problems facing the United States in its fight against terrorism. To begin with, most, if not all, counter-terrorism efforts developed in the U.S. rely on an implicit assumption that global terrorist organizations have narrow support and can be... U.S. government will never make any concessions or deals with the foreign terrorists taking American hostages. Second, the U.S. will always seek to bring terrorists to justice for the crimes they have committed (Global Focus 2010). No matter how long it takes, America will track down, catch, and convict all terrorists who have ever attacked the American state, an American citizen, or their interests (Global Focus 2010). Third, the United States works hard to force the states that sponsor terrorists to change their attitudes and behaviors (Global Focus 2010). Fourth, the U.S. believes that it can bolster its allies to work individually or cooperatively against terrorists (Global Focus 2010). Needless to say, the current counter-terrorism strategy demands huge financial and intellectual investments. Simultaneously, while President Obama claims his counter-terrorism strategy to rely on cooperation, collaboration, and resilience, the scope of violence and military efforts applied against domestic and international terrorism cannot be ignored (Obama 2011). These are not the only problems facing the United States in its fight against terrorism.  To begin with, most, if not all, counter-terrorism efforts developed in the U.S. rely on an implicit assumption that global terrorist organizations have narrow support and can be easily eliminated (Lempert et al. 2008). In reality, terrorist organizations originating from the Islamic world have already gained broad support across a number of Islamic states.